We have been working with Waitrose for the last 6 months to launch into the Chinese market. Today, as you may have seen on Twitter or in the Daily Mail, we have launched a collaboration between Waitrose, the Royal Mail Tmall Global store and Alibaba.
Royal Mail’s Tmall Global store is the idea launch pad for Waitrose as it allows the company to test the market quickly and efficiently without heavy financial cost or the need to commit huge resources to the project.
Both companies are Royal Warrant holders, both have huge brand awareness in the UK and China and both are world-leading companies in their respective fields. The match is ideal and we are extremely proud to be working with both to help them develop and grow their businesses in China.