Kicking things off

Avenue51 is now well into the second year of its life and what a journey so far.

From a simple idea shared by our two founders which led to the company’s establishment, through the appointment by Royal Mail to run its store on Tmall, to the relationships we’ve built with partners worldwide, marketplaces in China and clients here in the UK, it’s been a demanding, exciting, challenging and interesting few months.

This blog will attempt to tell our story as we develop and give you, the reader insight into the Chinese e-commerce market. We’ll look at what makes it tick, exciting times and events and the rules and regulations that we all need to understand in order to trade successfully in the world’s largest e-commerce market.

Please feel free to post comments as articles appear, make suggestions for areas you’d like to see covered or ask questions on any aspect of Chinese e-commerce.

Our expertise and experience is at your service


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